Work I've designed and shipped.

CatchaLou

A live puzzle game I designed and built, from the layout system to the loop that turns player notes into shipped fixes.

1. One jar, every screen. Layout is measured from the visible glass, so the jar is the same shape on phone, tablet and desktop. Everything else moves around it.
2. Thumbs low, eyes high. Aim anywhere, tap to drop. Anything you tap sits in the thumb zone, anything you read sits up top.
3. Tokens the canvas can read. Color, spacing, radius and type live in CSS and TypeScript, so the canvas HUD and the HTML menus share values.
4. Every capsule reads without color. Each size has a locked hue and its own motif on Louie.
5. Figma follows the code. A plugin rebuilds a token-bound mock of every screen from the same values.
6. The cast. A drop and merge game starring Louie, our cat and the mascot of my wife Emily's streaming community.

1.AFrom a player's note to a shipped fix

1. One door in, one door out. A note arrives from the game or Discord and the answer lands in the same thread, when it is logged and when the fix ships.
2. The agent never touches main. Own user, no secrets, a capped API key, a daily run limit and an off switch. I approve every reply before a player sees it.
3. Only a tag I cut reaches players. Main deploys itself to staging, where a second agent can test in a headless browser and report with screenshots.

HipAI

Brand system, benchmark program and go-to-market for a context layer that gives AI agents one graph of a company's sources.

1. Codified the mark, then put it everywhere. The hippo existed. I wrote the brand kit around it (canonical purple, navy, Funnel Sans, the naming rule), and built the Figma design system from a machine-readable brief: tokens, a WCAG matrix, 21 components and the plugin scripts that generate them.
2. Instrumented benchmarks, not estimates. The harness that measured the graph against RAG and agentic doc search on real corpora, per query, in tokens and dollars, and the rule that every question runs through every retrieval surface before a story is chosen.
3. A ledger for every published number. Each public figure carries a primary source, a second measurement and a sanity check before it ships.
4. Built the demo company. A synthetic enterprise corpus of about 1,100 files and three million tokens, across agency and client layers, so demos and benchmarks ran on something shaped like a customer.
5. Wrote the campaign. Threads and LinkedIn articles in a cost-led register, a blog post for gethip.ai, social profile copy, a content calendar, and the one-pager that went to investors.
6. Drew the product's graph. A design spec for the graph visualization, handed to engineering, and mascot scenes for loading, error and 404 states.

Xencelabs

My core challenge was a pro tier drawing display with a stand engineered for professional artist needs other products do not meet.

1. Adjustable where fixed stands are not. The mechanism slides and rotates under force, then holds.
2. Sole named inventor. A granted US patent for the support mechanism and design patents for the display stand, an adjustable stand and the drawing tablet, assigned to Hanvon Ugee.
3. Sketch to mass production. Sketches and scale models, engineering with the ME, EE and driver teams, then the factory.
4. iF Design Award 2024. The Pen Display 16, credited with Volker Huebner of dingfest | design.

Yupp Cash Out

Go-to-market for the feature that paid people real money for rating AI answers.

1. The problem was trust. An app that says it will pay you sounds like a scam. The story was fairness: you help make AI better and get paid for your part. The story never explained the rewards math.
2. What I owned. Positioning, launch content, social and community, and the AI-assisted content workflows that let a small contractor team keep up.
3. What moved. Registered users went from 250K to over 1M in the three months of the push, from 200+ countries.
4. After. Yupp wound down in April 2026, and I'm grateful to the community that showed up for it.

IDEO CoLab

Blokmotiv: an identity for every airbag part, so a counterfeit cannot get into a car.

1. The problem. Counterfeit airbags are built from real parts taken from different cars, and can be worse than no airbag at all.
2. The system. Every part gets an identity, the assembled airbag gets one more, and every step lands on a ledger that manufacturers, mechanics and owners can read.
3. The demo was physical. Scan three parts, assemble, install, and watch the wheel accept a real airbag and reject a fake.

Cohost

One AI co-host per streamer, in place of a stack of single-purpose bots.

1. No model writes on event day. The bot captures and mirrors. The AI works from the record afterward, when a mistake costs nothing.
2. Safety ships as defaults. A streamer can change the tone. The gates stay on.
3. Discoverable, not configurable. Most streamers never open a dashboard after week one, so the product shows what can be tuned and sets its own defaults.
4. Setup is a conversation. Intake chat, invite, a shadow launch, then live, with the streamer's own name and avatar on the bot.

eqctrl.io and Clawdius

This site: a landing page that grows, a block-sprite crab, and free guides and tools.

1. No framework, one file per page. Hand-written HTML with a light and dark theme, built with Claude as a pair.
2. Clawdius. A block-sprite crab with his own design system: poses, reaction stickers, a 404 scene and a four-season set, animated with Remotion.
3. Karpathy+. A free persistent-memory template for Claude, documented and forkable on GitHub.
4. Guides that do work. The Claude guide is the on-ramp I hand every new client. The agents page shows a small fleet with a human gate on everything that ships.

Satis&fy: Samsung, Nike, Dyson

Fabrication for Samsung's Galaxy S8 launch, Nike's House of Go and Dyson's first North American boutiques.

1. The role. Supporting the fabrication manager: requests, research, sourcing, pricing, vendors, prototyping, digital fabrication, finish carpentry.
2. The builds. Samsung infinity mirrors and layered rear-projection screens, Nike's pop-up, Dyson boutiques.